![]() There’s just no way around that, but it also means that some site owners will sacrifice the uniqueness of their content to get the rankings. That means publishers have to keep toying with their optimization. His mantra seems to echo throughout the Internet recently, especially as Google and other search engines keep refining how they rank your site. “If they don’t like it, they are going to leave.” “You have to write the content for the user,” he says. ![]() He wants to respect your content – the carefully crafted articles, summaries and reviews you painstakingly labor over. And like any SEO outfit, he claims he can get your site optimized and ranking rapidly. He wants to change it so much that he can’t wait to get his search team cracking on it. Hamlet Batista, president and CEO of NEMedia, wants to change your content.
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